CannesDownUnder news

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This site is designed as a resource for Aussies and Kiwis travelling to the Cannes Lions International Advertising Festival.

It includes information on the history of the festival, some of the many good places to hang out in Cannes, events throughout the festival and beyond, and most importantly, breaking news about Australasian winners at Cannes from our journalists on the ground.

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Cannes Young Media Lions finalists revealed

SYDNEY: News Limited has revealed the 10 finalists for the Cannes Young Media Lions, in a list that includes representatives from media agencies large and small, as well as one advertising agency and a media strategy outfit.

A full list of finalists is below. The two winners will head to Cannes in June, where they will compete against other teams in the global Young Media Lions competitions.

YOUNG MEDIA LIONS 2008 FINALISTS
Daniel Cutrone, Universal McCann
Robert Jasinski, Starcom
Naomi Buck, OMD
Maria Aguderra, BMF
Caleb Hall, ZenithOptimedia
David Lee, Frank
Katherine Martin, Ikon Communications
Rachel Piggot, OMD
Stuart Carr, BellamyHayden
Robert Wynn-Jones, ZenithOptimedia

Aussie Cannes jurors

SYDNEY: Australian jurors will sit on eight of the 10 panels, including film, press, outdoor, media and cyber Lions.

Garth Agius, News Limited’s group director of marketing, advertising & integration, said the selection highlighted the strength of Australia’s creative industry.

“Representing Australia at Cannes means mixing with the very best talent there is," Agius said.

"Judging the world’s greatest work is a tough gig, but we are confident that these experienced and talented media and creative practitioners will excel in their task."

The full list of Australian jurors for the 2008 Cannes Lions is:

Film Lions: Ted Horton, executive creative director, Big Red Group
Press Lions: Darren Spiller, executive creative director, regional, Publicis Mojo
Outdoor Lions: Garry Horner, executive creative director, Whybin TBWA
Media Lions: Anne Parsons, chief executive officer, MediaCom
Cyber Lions: Ashley Ringrose, co- founder, Soap Creative
Direct Lions: Dylan Taylor, direct creative director, BMF
Radio Lions: Dejan Rasic, executive creative director, Colman Rasic Carrasco
Promo Lions: Ben Coulson, creative director, George Patterson Y&R

P&G snares top client honour

Procter & Gamble will descend on this year’s 55th Cannes Advertising Festival as the 2008 Advertiser of the Year.

The world’s biggest spending advertiser, with brands including Braun, Duracell, Gillette, Pampers, Pantene, Pringles, Olay, Oral-B, P&G won 14 Lions at last year’s festival, including the Press Lions Grand Prix.

The Advertiser of the Year award is handed out to advertisers who approve consistently creative work from the advertising agencies.

Jim Stengel, global marketing officer of Procter & Gamble said: “We are inspired every year by the great work and ideas we experience at the Festival. To be named 2008 Advertiser of the Year is an accomplishment we’re proud to share with all of our agencies who touch P&G brands. They have been key partners for us in our commitment to advance creativity and innovation on P&G brands around the world.”

Procter & Gamble operates in over 80 countries with more than 138,000 employees. It spends approximately US$8 billion a year on advertising.

Titanium judges named

FROM THE CANNES LIONS 2008 PRESS CENTRE

2008 Titanium and Integrated Lions Jury Announced 28 April 2008

The Organisers of the 55th Cannes Lions International Advertising Festival are pleased to announce the members of the 2008 Jury for Titanium Lions and Integrated Campaigns.

Chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, the Titanium and Integrated Lions jury will judge and award both integrated campaigns that use three or more different media, as well as looking to honour breakthrough ideas that challenge current ways of advertising and communication.

“In a short space of time, winning an Integrated Lion or a Titanium Lion has now become the most prestigious trophy to win. Who better to judge these innovative and big ideas than a group of highly respected, forward thinking and influential industry leaders who understand the importance of this category and whose verdict could take the industry to another level”, commented Terry Savage, Executive Chairman of the Festival.

TITANIUM & INTEGRATED LIONS JURY MEMBERS

USA, Mark Tutssel (Jury President), Chief Creative Officer, Leo Burnett
Brazil, Sergio Valente, President & Chief Executive Officer, DDB Brazil
Germany, Jean-Remy von Matt, Founder & Member of the Board, Jung von Matt
Sweden, Matias Palm-Jensen, Creative President, Farfar
Thailand, Jureeporn Thaidumrong, Creative Chairwoman, JEH United Bangkok
USA, Andrew Keller, Partner & Executive Creative Director, Crispin Porter + Bogusky
USA, Duncan Marshall, Executive Creative Director & Partner, Droga5
USA, Nick Law, EVP & Chief Creative Officer, North America, R/GA
USA, Paul Woolmington, Founding Partner, Naked Communications
USA, Ty Montague, Chief Creative Officer & Co-President, JWT New York

Judging will take place in Cannes during the Festival week, with the winners being announced on Saturday evening, 21 June.

- Ends -

The 55th International Advertising Festival will be held 15-21 June 2008 in Cannes, France.

Boyko named academy dean

Rick Boyko, director and professor of VCU Brandcenter and former co-president chief creative officer of Ogilvy & Mather North America, will be the new dean of the Roger Hatchuel Academy.

Founded in 2003, The Roger Hatchuel Academy provides a complimentary course week to a selection of 35 advertising students from around the world. Whilst attending the week long festival, the students are taught by both the dean of the academy and by tutor Clive Challis, head of the Advertising Course at Central Saint Martins in London who provides daily training sessions and guides the students through their schedule. They also have a series of tutorials held by leading advertising figures.

“We are truly honoured that Rick Boyko is the new dean of the Roger Hatchuel Academy. Rick is such a distinguished and well respected industry figure who will bring to The Academy expertise, knowledge and advice. The students could not be in better hands,” said Philip Thomas, CEO of the Cannes Lions International Advertising Festival.

Boyko commented, “Having participated by speaking to the Roger Hatchuel Academy since its inception, I have admired what Michael and Clive have built. It is therefore an honour to accept the deanship from Michael and hope I can continue to help Clive build upon what they have begun.”

Boyko takes over the deanship from Michael Conrad.

Young Lions: the finalists

SYDNEY: News Limited Media has announced its Australian Young Lions media, print and cyber finalists for the Cannes Lions 2008 International Advertising Festival to be held in June.

The 23 finalists, selected for outstanding work in response to briefs for the media, print and cyber categories, will compete against entrants from around the world for the gold medal awarded at Cannes.

A panel of 24 industry judges selected the finalists from 220 entries.

“The level of interest this year exceeded all expectations as did the outstanding quality of the work,” Garth Agius, group director of marketing, advertising & integration at News Limited, said.

“Australia’s Young Lions will be highly competitive in competition at Cannes, but this opportunity will also have a significant impact on their career development,” he said.

The six winning News Limited Young Lions, across three categories will be announced on 15 May.

The News Limited Young Lions Print finalists are:
Jakub Szymanski and Tim Cairns from DDB
Justin Carew and Iggy Rodriguez from DDB
Simon Hipgrave and Todd Wild from Junior
Dan Oliva and Rob Kleckner from JWT
Elizabeth Hammer and Kate Benton from McCann
Sarah Watson and Tristan Graham from Smart
Janelle Shearer and Joe Craig from Whybin/TBWA

The News Limited Young Lions Cyber finalists are:
Zoe Warne and Matt Agar from August
Justin Barnwell and Brent Della Vale from NetX
Michael Widgery and Brad Cohen from Soap
Mike Chang and Brett Peacock from Soap
Andrew Fergusson and Natalie Cheng from Tequilla
Mark White and Brenton Lau from Tribal DDB

The News Limited Young Lions Media finalists are:
Marie Agudera from BMF
Naomi Buck from OMD
Stuart Carr from Bellamy Hayden
Daniel Cutrone from Universal McCann
Robert Jasinski from Starcom
Caleb Hall from ZenithOptimedia
David Lee from Frank
Katherine Martin from Ikon communications
Rachel Piggott from OMD
Robert Wynn-Jones from ZenithOptimedia

Design Lions explained

According to festival organisers, the newly-introduced Design Lions "celebrate the creative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages".

Design is the latest new category added since UK communications company Emap acquired the festival in 2004. Radio was added as a standalone category in 2005, Promo in 2006 and Integrated Campaigns in 2007.

Design does not include entries for product design, web design or architectural design, except within the confines of the category descriptions, states the organisers.

Categories will broadly include Packaging Design, Brand Identity and also Environmental Design.

Packaging Design is broken down into product categories. Only packaging and containers may be entered, not contents. Entries can be individual item, packaging design or a range of packaging design.

Brand Identity, includes logos and trademarks (new or redesigned) and posters, fliers, tickets, invitations, greetings cards and calendars. It also includes publications incorporating books, brochures, catalogues and annual reports. It further includes product display, point of sale, signage, broadcast design and graphics, TV channel and program idents and graphic overlays such as weather symbols and sports scores.

Environmental Design is divided into semi-permanent or can be described as ‘space you look at’, such as event stands, trade shows, seasonal display and permanent, or ‘space you can walk into’ but based on consumer experience and engagement with the space, not the architectural structure.

Entries will be awarded for creativity (40%), originality (20%), execution (20%) and the level of consumer engagement (20%).

News Limited picks Young Lions

SYDNEY: Young guns from Ikon, ZenithOptimedia, DDB Sydney and Tequila will be living it up in Cannes next month, courtesy of News Limited’s Australian Young Lions competition.

News Limited announced the media, print and cyber winners at a function last night (14 May), with all six set to attend the Cannes Lions 2008 International Advertising Festival in June to represent Australia.

“The Young Lions program is a terrific opportunity to mix with the best in a worldwide competition. Winning a Young Lions has been known to have a significant impact on the career of up-and-coming talent,” said Garth Agius, group director of marketing, advertising and integration at News Limited.

The Young Lions Media category winners are:
Robert Wynn-Jones from ZenithOptimedia
Kate Martin from Ikon communications

The Young Lions Print category winners are:
Justin Carew from DDB Sydney
Iggy Rodriguez from DDB Sydney

The Young Lions Cyber category winners are:
Andrew Fergusson from Tequila
Natalie Cheng from Tequila

The Young Lions competition identifies upcoming young talent who may be the Cannes Lions winners of the future. At the Festival, the Young Lions will be briefed to create and execute a campaign within 24 hours. The Australian teams will compete against up to 39 other representatives from all over the world for the prestigious Gold Medal which will be awarded at the Festival.

New Limited will provide the winning Australian teams a Young Lions registration to the Festival, which allows access to all Cannes seminars, awards ceremonies, showcases and material. Their airfares and accommodation will also be paid by News Limited.

In addition to competing, the Australian Young Lions will be able to visit and participate in the Young Lions Zone which includes 10 master classes, interactive kiosks showcasing entries, winning work from all Young Lions Competitions, a chill-out café and exhibitions of student work from advertising colleges and universities from across the globe.

The Cannes Lions International Advertising Festival takes place between 15 and 21 June.

O'Reilly named 2008 Media Person Of The Year

FROM THE CANNES LIONS PRESS CENTRE

CANNES: Sir Anthony O’Reilly, Chief Executive of the international media and communications group, Independent News & Media PLC (INM), will be honoured with Media Person of the Year at the 55th Cannes Lions International Advertising Festival.

"The prestigious Media Person of the Year Award is being presented this year to one of the world’s top media leaders. We are delighted to honour Sir Anthony, a formidable personality with a diverse career, in recognition of his business proficiency and leadership skills of a top international media organisation”, said Terry Savage, Chairman of the Festival.

The award, which pays tribute to a prominent personality from the worldwide media industry, is given in recognition of Sir Anthony’s leadership, since the early 1970s, of the fast-growing international media and communications group Independent News & Media PLC, headquartered in Dublin, Ireland. With interests worldwide, Sir Anthony has built a geographically unique and diverse portfolio of market-leading brands spanning 4 continents, 10 major markets and 22 individual countries.

On receiving the award, Sir Anthony said: “I am extremely honoured to join such an extraordinary group of people who have made an enormous contribution to the world of media”.

The trophy will be presented to Sir Anthony O’Reilly during the Press, Cyber and Design Lions Awards Ceremony on the evening of Wednesday 18 June, in the Palais des Festivals, Cannes.

Previous winners of this award have include: Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Gunter Thielen, Chairman & CEO of Bertelsmann; Lachlan Murdoch, Deputy Chief Operating Officer of News Corporation; Arnaud Lagardere, Chairman and CEO of Lagardere Group; Sumner Redstone, Chairman and CEO of Viacom; Gerald Levin, CEO of AOL Time Warner; Jean-Claude Decaux, President of JCDecaux Group; and Silvio Berlusconi, media magnate and Prime Minister.